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Google Analytics Made Measuring Seamless
June 02, 2021

Google Analytics Made Measuring Seamless

Tracee Meyers | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics in the marketing department to measure ROI and KPIs of our marketing initiatives including the website, paid ads and funnel goals.
  • Measuring traffic.
  • E-commerce/ROI data.
  • Visually solutions for website pain points.
  • A/B Testing of website.
  • Complexity.
  • Goal tracking.
  • Website traffic tracking.
  • Event tracking.
  • Referral traffic.
  • Increased traffic to our website.
  • Improved ROI on E-commerce.
  • Gave us detailed information for designing of UI/UX.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Google Analytics (GA) has helped our organization determine best practices for web and paid advertising. Everything is trackable and we can A/B test what is working and what is not working. GA has allowed us the tools to properly market to our target audience and re-target those markets for sales.