The best analytics ever
July 23, 2021

The best analytics ever

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is used mainly in the sales and marketing department of the company. It's used in the software development department to get feedback from the user behavior and make necessary tweaks accordingly. It helps in channelizing the focus and energy toward the goal by giving data insights in the most useful and meaningful way possible.
  • Strong data tracking
  • Easy to use and integrate
  • Good documentation and videos by experts
  • The metrics and dimension parts are quite confusing at times
  • UI can be improved
  • New features
  • Data from various sources
  • KPI based on the data
  • User behavior
  • Improved digital marketing
  • Better understanding of the way people use our website
  • The way forward
  • Business decisions
We have been using Adobe Analytics for a while but the system seemed to be more complex when compared to super user friendly Google Analytics. Moreover, the option to add custom metrics and dimensions is lacking in Adobe Analytics. Google Analytics is good with transactional measurements and related analytics, whereas Adobe Analytics lacks the flexibility.

Do you think Google Analytics delivers good value for the price?


Are you happy with Google Analytics's feature set?


Did Google Analytics live up to sales and marketing promises?


Did implementation of Google Analytics go as expected?


Would you buy Google Analytics again?


  • To know the result and the current user behavior based the marketing campaign
  • To track the traffic on website and to know how users behave
  • How well the site is engaging the users in terms of content
  • The website responsiveness and user friendliness can be found out using the tools in the Google Analytics, and that helps the developers to make necessary changes with regard to UX