Item: Google Analytics 360
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Google Analytics 360 is being used across different areas of the company, especially in the marketing and sales and planning teams, in which we use it as our main attribution platform. Besides that, Google Analytics 360 is also being used in order to better understand user acquisition, user behavior, retention, conversion and many more, as well as for comparing different attribution models as to understand the one that better fits our business and makes the most of our acquisition channels.

Pros and Cons

Attribution.
User acquisition insights.
User behavior and site performance.
Product and page conversion.
Attribution model comparison.

Web + App attribution.
Product categorization and reports.
Other channels integration, besides only Google Ads.

Most Important Features

Web analytics.
Channel attribution.
Attribution model comparison.

Return on Investment

Increased efficiency.
Improved budget allocation between channels.
Improved user experience across our website.

Key Insights

Do you think Google Analytics 360 delivers good value for the price?

Yes

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics 360 go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics 360 again?

Yes

Other Software Used

Google Ads (formerly AdWords), Facebook for Business, Campaign Manager

Likelihood to Recommend

Google Analytics 360 works very well and is very appropriate as an attribution and web analytics tool. However it does have some room for improvement when we talk about cross device attribution and app analytics.

Google Analytics Review

Overall Satisfaction with Google Analytics 360 (formerly Google Analytics Premium)