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Website Analytics at a Glance
May 24, 2021

Website Analytics at a Glance

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics 360 (formerly Google Analytics Premium)

Our organization recently upgraded to Google Analytics 360 after seeing the added features and benefits it adds from the less recent version. The software is heavily used by our IT and Marketing teams in order to see trends within the website such as which pages have the highest amounts of views, view times, and exit rates. This helps us make updates in order to best serve our customers.
  • Measuring user interaction across multiple platforms.
  • Custom dimensions.
  • Advanced analytic reports.
  • More tutorials.
  • Easier integration with Google Tag Manager.
  • Website tracking
  • Custom teporting
  • Customer profiles
  • Increased use of data analytics.
  • Assists in site optimization.
  • Easy integration.

Do you think Google Analytics 360 delivers good value for the price?

Yes

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 go as expected?

Yes

Would you buy Google Analytics 360 again?

Yes

Google Analytics is a great way to get a broad view of your website. Google Analytics 360 has more advanced features than the classic version making it easier to capture leads and your customer's sales processes. With some training, it can be very helpful however some users may need additional help navigating and learning how to use the site.