Unsampled data, but at quite a cost
May 24, 2021

Unsampled data, but at quite a cost

Lee Preston | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics 360 (formerly Google Analytics Premium)

I use Google Analytics 360 on multiple client accounts. It addresses the sampling issues of GA free, and allows you to have more goals & other metrics set up on your account.
  • Unsampled data - which means you're not analysing 3% of a sample of data (which can cause issues).
  • More goals to track - if you're managing multiple business lines/actions within one website this is essential.
  • It still feels like clunky old Google Analytics and the UI isn't fantastic.
  • Still sometimes slow to load.
  • It's still quite difficult to visually present data to clients without other tools.
  • Additional goals.
  • Unsampled data.
  • More certainty when reporting on unsampled reports, which helps with business decisions.
  • Able to track goals for complicated businesses with lots of actions users can take.
It's only got a couple more features so for most businesses it's really hard to justify the price increase.

Do you think Google Analytics 360 delivers good value for the price?


Are you happy with Google Analytics 360's feature set?


Did Google Analytics 360 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics 360 go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics 360 again?


Really useful if the user has the budget, and if more goals/unsampled data is needed. It's less appropriate for smaller clients where data sampling isn't too bad, or if the cost dwarfs marketing budget.