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Powerful data tool!
October 03, 2019

Powerful data tool!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

Google Analytics is used across our organization to track traffic and visualize data patterns across our multiple properties. It has helped us in our multi-touch attribution.
  • Robustness: There are many ways to pivot and filter data.
  • Speed: Google's software allows you to quickly query data in a very seamless way.
  • User interface: The design leaves something to be desired, and is not for beginners. Controls are sometimes unintuitive.
  • Onboarding: A more friendly experience for first-time users, with explanatory text when you hover.
  • Time saved in manually creating visualizations.
  • The ability to optimize SEO efforts based on real-time results.
I've never had to use support, so I cannot speak to the service level.

Do you think Google Analytics 360 delivers good value for the price?

Yes

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 go as expected?

Yes

Would you buy Google Analytics 360 again?

Yes

Google Analytics Premium is well suited for larger tech-enabled companies that have significant web traffic and a need to regularly track web attribution. It's also important for those trying to improve SEO.