1. Home
  2. Web Analytics Tools
  3. Google Analytics 360 Reviews
  4. User Review of Google Analytics 360
The Clear Leader in Analytics
October 03, 2019

The Clear Leader in Analytics

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

Google Analytics is primarily used by digital marketing, marketing communications, and product management teams. It helps to track and build reports to help drive meaningful client strategies and segmentation. It helps us better understand our under-penetrated users, and tests which current strategies we need to continue or stop.
  • The UX/UI is as you’d expect from a Google product -- it's fast and easy to use.
  • You can filter the dashboard to view traffic, web speed, and client conversions at a high level.
  • Reporting Capabilities, specifically audience, acquisitions, and behaviors.
  • Provide goals or standard industry metrics to provide a basis for comparison on users’ specific metrics.
  • Positive impact in studying bounce rates to help detail retention and analyzing the content that resonates with users.
  • Positive analyzing of new verticals or potential markets.
  • Positive finding the drivers for traffic and examining common trends for user segments.
Google Analytics had a reliable means of accessing data, but also translating raw data into credible results. In general, its functionalities are simple to understand, train others, and implement.
There really is no other close alternative, and very few negative features myself or my team found when using Google Analytics for our purposes.

Do you think Google Analytics 360 delivers good value for the price?

Yes

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 go as expected?

Yes

Would you buy Google Analytics 360 again?

Yes

It’s appropriate for large or small companies, but the premium suite may be a bit much for a smaller company not as dependent on e-commerce, or that doesn’t participate in a lot of digital marketing initiatives.