As a marketing analyst, this has made my job so much easier
September 11, 2019

As a marketing analyst, this has made my job so much easier

Blake Baron | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

We use it in tandem with all digital and print marketing efforts. We started off on original Google Analytics (free version), but moved to premium when the ROI case became obvious to us. It's indispensable in tracking results of landing pages, marketing campaigns, and user flow between our multiple web properties. We're able to create custom management reports that auto send to interested stakeholders via Google's Mail Server.

Pros

  • It's a Google product, so it strikes a great balance between usability and advanced functionality
  • Data is new and nearly constantly updated. I.e. you had a several day lag with Google Analytics Basic. Now, you can immediately analyze newsletter campaign results
  • Integrates with CRM software so we can tell if a prospect visits our site(s) after we initiate a touchpoint (email, call, etc.)

Cons

  • I suppose it could be free
  • Oddly, we're able to stump our account reps with our use case. It takes them some time to answer our questions
  • The insights are only as good as your set up. I wish Google provided consulting that went along with their product
  • Measuring user flow between multiple properties has allowed us to improve successful cross marketing conversions by 25%
  • We've been able to run more rigorous statistical analyses to prove out print advertising effectiveness, allowing us to confidently tap into a new advertising channel
  • We've been able to set up auto-email reports that get sent to the executive team every morning, improving marketing campaign implementation and results tracking
HubSpot spends too much time trying to sell you on other products instead of assisting you with your current product in a consultative manner. Google customer support doesn't consult per se, but they do focus on the current product at hand without constantly trying to upsell and/or cross sell us on adjacent products.
Good! Knowledgeable team can answer our questions (sometimes after some time to research the issue). They're not analytics consultants per se, but they do know their way around the software. If we give them a conceptual business problem that we want to address, they can translate that technically and provide us the road map for how do set it up in Google Analytics Premium.

Do you think Google Analytics 360 (discontinued) delivers good value for the price?

Yes

Are you happy with Google Analytics 360 (discontinued)'s feature set?

Yes

Did Google Analytics 360 (discontinued) live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 (discontinued) go as expected?

Yes

Would you buy Google Analytics 360 (discontinued) again?

Yes

If you know what you're doing, have experience with digital marketing, and are fluent in analytics, this will be perfect for your team. Don't expect the software to solve your marketing problems for you. It's a tool, much like a hammer. The hammer won't pound the nail for you. If you have the infrastructure, give Analytics premium a try.

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