Google BigQuery: The Reliable Choice for Big Data Analysis
Updated August 14, 2024
Google BigQuery: The Reliable Choice for Big Data Analysis

Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google BigQuery
My company relies on Google BigQuery to manage and analyze our vast datasets effectively. As a DevOps engineer, I recommend my colleagues to choose Google BigQuery over other alternatives. Google BigQuery serves as our central data warehouse. It ingests, stores, and
optimizes large volumes of data, allowing us to perform complex queries
efficiently. Whether it’s historical sales data, customer behavior, or
inventory records, Google BigQuery handles it seamlessly.
optimizes large volumes of data, allowing us to perform complex queries
efficiently. Whether it’s historical sales data, customer behavior, or
inventory records, Google BigQuery handles it seamlessly.
Pros
- Scalability and Speed: Google BigQuery handles large-scale data processing with ease
- Serverless Architecture , so no infra management
- Geospatial Analysis
- Integration with Ecosystem as my company uses Google cloud platform
- Cost-Effective Pricing
Cons
- Queries that haven’t been optimised for speed or return redundant data can become expensive. So, cost estimation feature would be great!
- Google BigQuery lacks robust built-in data visualisation tools. Integration with GCP is seamless, but third party integration would be beneficial for visual dashboards.
- In my opinion, Google BigQuery schema changes can sometimes be cumbersome, especially for large tables. Simplifying the process of adding, removing, or modifying columns could improve data management workflows.
- In my company, Market analysis team uses BQ , to keep all the data from different social media platforms, all in one place. They have this approach where they identify trends across platforms, understand audience demographics, and optimise ad targeting. This data-driven approach has led to a 25% increase in average conversion
- Google BigQuery's user-friendly interface allows our team to extract valuable insights without needing extensive data science expertise. This translates to reduced reliance on costly data analysts, improving our internal efficiency.
- With improved conversion rates, our clients are generating more revenue from their social media campaigns. This translates to increased customer lifetime value (CLTV)
Amazon Redshift was a likely alternative we were considering , but it needs to be provisioned on cluster and nodes, which increases infrastructure management, whereas Google BigQuery is serverless, so no infra management :) Also, I remember when comparing them we did found out that Google BigQuery had support for 10000 columns , against 1500-2000 columns per table on Redshift . Our decision was favourable towards Google BigQuery, as it also integrates seamlessly with out current GCP infrastructure.
Do you think Google BigQuery delivers good value for the price?
Yes
Are you happy with Google BigQuery's feature set?
Yes
Did Google BigQuery live up to sales and marketing promises?
Yes
Did implementation of Google BigQuery go as expected?
Yes
Would you buy Google BigQuery again?
Yes

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