Makes me love data again
November 16, 2018

Makes me love data again

Brian Nizinsky | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Data Studio

I use Google Data Studio to build reports that show the results of various online marketing campaigns that we run. It makes it very easy to design a good looking interactive report that I can easily change some data points on and then share out to others. It's also easy to update and add to a presentation when needed.
  • Easy to create great looking reports to make data more accessible to anyone
  • Can take a complex data set and gives you options on how to present them to make it make sense
  • It can be used by people who do not have a data background or access to a data analyst
  • There needs to be more templates ready to go, or at least an easy way for others to share their templates
  • I would love it if some professional designers created some layouts that we could use for free
  • Better error handling at times, not clear why data isnt showing up the way I want it to
  • Since it's free it's hard to quantify a true ROI but I would point to the time saved in creating and sharing reports as the #1 benefit
  • It makes it easy to change up data points to get different results on the fly
  • Makes it easy to report data to upper management
Data Studio takes Analytics data and just makes it easier to present. I like how much faster I am in that tool. I also love that you can bring in data from other sources since most businesses have multiple data sources to build a big picture. Also there are a lot of layers to Google Analytics so Data Studio has an easier learning curve.
It's well suited for marketers that need to create visuals of data and update/share them quickly. Its way better than creating a Google Analytics report that may not be understood by certain people. The fact that you can let other users change things like date range makes it great to share with someone so they dont keep coming back and asking for more data.

I can't think of a scenario where its less appropriate, maybe if the data needs to be very high level?

Looker Studio Feature Ratings

Pre-built visualization formats (heatmaps, scatter plots etc.)
Location Analytics / Geographic Visualization
Customizable dashboards
Report Formatting Templates
Drill-down analysis
Formatting capabilities
Integration with R or other statistical packages
Report sharing and collaboration
Publish to Web
Publish to PDF
Report Versioning
Report Delivery Scheduling