Good tool to get a visual analysis of the data from internal databases and Google sources
May 25, 2018

Good tool to get a visual analysis of the data from internal databases and Google sources

Enrique Clemente | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Data Studio

In my company, Data Studio is used for two main purposes:
  • Connect it with internal databases to create reports and graphics
  • Connect and combine several data sources such as Google AdWords and Google Analytics to generate personalized and attractive reports for our clients, which can be consulted online and allow to automate this work


  • Extract data from your own databases and present the information in a friendly way, thank you its
  • Extract data from Google products such as Google AdWords and Google Analytics to combine in one report
  • Share data with other people in the organization or clients


  • It only allows you to extract data from its own sources or through an external database. It would be interesting if it allowed taking data from other types of sources, such as Facebook or Twitter.
  • It also does not allow calculating metrics with different data sources, that is, you can not combine them with each other.
  • Not much at the moment. The tool helps save some hours of work. It remains to be seen the positive impact of the reports sent to clients, which we are using recently
So far we have used Excel or the reports that provide the different Google tools. Now we can get reports from a single site that are also friendlier. Another reason for choosing Google Data Studio is that it is a free tool.
Well suited
  • Generating internal reports and share them with other colleagues in the organization
  • Combining several sources of data in one report, very interesting to generate reports of marketing online for the clients
  • Filtering data in the reports easily

Less appropriate
  • Extracting data from non-internal or Google sources
  • Combining metrics from different sources

Looker Studio Feature Ratings

Pre-built visualization formats (heatmaps, scatter plots etc.)
Location Analytics / Geographic Visualization
Predictive Analytics
Not Rated
Customizable dashboards
Report Formatting Templates
Pixel Perfect reports
Drill-down analysis
Formatting capabilities
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
Publish to Web
Publish to PDF
Not Rated
Report Versioning
Not Rated
Report Delivery Scheduling
Not Rated
Delivery to Remote Servers
Not Rated


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