Item: Google Business Profile
Rating: 8
Author: Charley Allen

Use Cases and Deployment Scope

We use Google My Business to enhance the appearance of our organization in search results. We've also found that a good Google My Business leads to a higher search placement for location-based searches. We are using it across the whole organization which does lead to some complications but we have not created new listings for different departments.

Pros and Cons

Provides more information when the organization appears in search results
Offers consistent information in an easy to use interface
Includes options for photos

Irrelevant options can't be hidden
Large organizations cannot be broken down into individual areas
Link to website or next step is not as prominent as it could be

Return on Investment

Lead to a slight increase in organic traffic
Makes organization seem more legitimate
Increased page ranking for location-based searches (best college near me, etc.)

Key Insights

Do you think Google Business Profile delivers good value for the price?

Yes

Are you happy with Google Business Profile's feature set?

Yes

Did Google Business Profile live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Business Profile go as expected?

Yes

Would you buy Google Business Profile again?

Yes

Other Software Used

OU Campus, Adobe Illustrator CC, Salesforce Marketing Cloud Email Studio

Likelihood to Recommend

Google My Business is a necessity for anyone with a website who wants to improve their ranking in Google search or attract more organic web traffic. There are limitations and frustrating factors but there really is not a good alternative to their product. Google My Business is a key piece to marketing strategy but works best in unison with other search-based strategies, especially for businesses [that] are not in e-commerce.

Google My Business is a must-have

Overall Satisfaction with Google My Business