Item: Google Search Console
Rating: 10
Author: Frank Watson

Use Cases and Deployment Scope

We use to track the pages indexed in Google Search Console through our site map submissions and general crawl. We see what causes some pages from not getting indexed.
It also shows insights into links, keywords and page load issues

Pros and Cons

Tracks indexed pages of your website
Insights into use of schema

Keyword information
Could use more details on why pages not indexed

Return on Investment

Very little - any info is what is passed into Google Analytics.
It shows certain pages that are not getting indexed so can see a pattern.

Alternatives Considered

Bing Webmaster Tools

Smaller traffic numbers but has some better ranking information.

Support Rating

Never used - but few Google tools have actual reps helping - usually just FAQs and videos.

Key Insights

Do you think Google Search Console delivers good value for the price?

Yes

Are you happy with Google Search Console's feature set?

Yes

Did Google Search Console live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Search Console go as expected?

Yes

Would you buy Google Search Console again?

Yes

Other Software Used

SEMRush, SpyFu, Yoast Wordpress SEO Plugins

Given there is very little else that can provide these insights, it is necessary to use what is out there. While the Google Search Console does provide insights - there is nowhere else that can get this much - Bing has a few extra items, but it tracks Bing traffic which is much smaller

Google Search Console - What Else is There

Overall Satisfaction with Google Search Console