Best tag management system out there
November 30, 2017
Best tag management system out there
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
Our Growth engineers are using Google Tag Manager to implement and manage various marketing, analytics and sales tracking scripts on our clients' websites and landing pages. We are also using it to implement highly customized events for every web property in order to track specific actions that the website's visitors perform on the website, and feed that data to Google Analytics for further analysis and optimization of the website's performance.
- Script management: Google Tag Manager allows almost anyone to implement, modify and manage scripts on a website in an easy and user-friendly environment.
- Version control: Google Tag Manager allows you to create editions of your website's scripts and roll back/forth between editions in an easy manner.
- Custom event implementation: using Google Tag Manager you can implement custom events on a website (e.g. button click) which are then pushed automatically into Google Analytics for monitoring users' behavior.
- Documentation: the existing documentation is not enough, given the countless features and possibilities available through Google Tag Manager
- User onboarding: somebody unfamiliar with Google Tag Manager might have a hard time becoming familiar with the interface and functionality on their own
- Google Tag Assistant, a crucial companion of Google Tag Manager does not seem to be working correctly most of the time.
- Google Tag Manager has saved us time from implementing marketing/analytics scripts
- Google Tag Manager has made it easy for everyone in our team to implementing marketing/analytics scripts
- Google Tag Manager has saved tremendous time from our developers in implementing custom events and implementing advanced analytics solutions like Mixpanel