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Currently the best tag manager
October 06, 2017

Currently the best tag manager

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

[It's] A powerful tool which is very easy to use both for the marketing team, the business analysts, and the developers. This is crucial for digital projects requiring a mix of all these different skills.
  • Workspace and version management
  • Auto-event tracking
  • AdWords compliancy
  • Google Analytics compliancy
  • Many options to define triggers: CSS, selector, built-in triggers (form, click, URL,), custom variables, etc.
  • Tags sequencing
  • Almost unlimited advanced use possibilities with the custom HTML tags and custom JavaScript variables
  • Data layer variables
  • Compliancy with Optimize AB test solution
  • Data intelligence (rule-based automation)
  • Collaboration (for multiple organizations working on the same container)
  • Use Google Analytics audience data to fire the tags
  • Most powerful free tool on the market
  • Teams earned hudge time using GTM
  • Marketing team became 90% automonious in test & learn actions implementation
5 reasons why Google Tag Manager has been chosen, and is finally a good choice: Cost to Customer, auto-event tracking, data layer customization and modularity, a library of built-in tags and variables, public documentation and community support.
Best solution if you use Google Analytics. It may not be the most appropriate solution when you need to [have] tags fire synchronously.

Google Tag Manager Feature Ratings

8.5
Tag library
8
Tag variable mapping
9
Ease of writing custom tags
10
Rules-driven tag execution
6
Tag performance monitoring
8
Page load times
9
Mobile app tagging
8
Library of JavaScript extensions
10
Tag Load Rules ()
Not Rated
9.6
Event tracking
10
Mobile event tracking
10
Data distribution management
9
Universal data layer
10
Automated error checking
9
TMS Architecture ()
Not Rated
8.0
Role-based user permissions
8

Using Google Tag Manager

the large tags library and built-in variables allow a no technical user to make a fast tags implementation. Advanced settings can also be easily realized through a well-designed interface.
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Convenient
Feel confident using
None
  • Auto-event tracking
  • Data layer variables creation
  • Custom JavaScript creation
  • Built-it variables
  • Tag sequencing
  • Large built-in tags library (ex: AdWords, crazy egg, criteo, LinkedIn, salesforce, etc.)
  • GA eCommerce datalayer implementation process could be easier
  • When using client-side framework like Angular.js, triggers implementation is more complex and requires advenced settings (developping virtualpageviews, or tracking URL fragments as pageviews)
  • Firing a tag right after a specific element loads (for example for Ab test purposes) can require advanced settings.