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Understand what people are doing on your website with GTM
January 30, 2018

Understand what people are doing on your website with GTM

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

Google Tag Manager (GTM) is used to connect multiple website tracking tools.
  • It's much easier to set up something like a Facebook Pixel when you go through GTM, especially if you don't code.
  • There are a good number of preset integrations.
  • Technical Customer Service can assist well if you run into difficulty setting it up.
  • Some coding knowledge is needed to set up advanced features. GTM could have more pre-set integrations.
  • Setting up tags and triggers is a somewhat confusing structure in the beginning.
  • Better understanding of website behavior
  • Better understanding of advertising effectiveness
  • Increase return on advertising investment especially on Facebook
GTM is useful when you are planning to install multiple types of tracking, such as Google Analytics and Facebook Pixel to your website.

Google Tag Manager Feature Ratings

5.8
Tag library
6
Tag variable mapping
Not Rated
Ease of writing custom tags
3
Rules-driven tag execution
7
Tag performance monitoring
7
Page load times
Not Rated
Mobile app tagging
Not Rated
Library of JavaScript extensions
Not Rated
Tag Load Rules ()
Not Rated
9.7
Event tracking
9
Mobile event tracking
10
Data distribution management
Not Rated
Universal data layer
10
Automated error checking
Not Rated
TMS Architecture ()
Not Rated
Not Rated
Role-based user permissions
Not Rated