Tag, You're It! Get Google Tag Manager for Your Business.
February 28, 2018

Tag, You're It! Get Google Tag Manager for Your Business.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

We use it to add tags so we are better able to track conversions, analytics, remarketing, among others, in a quick and easy manner that does not require extensive coding knowledge or ability. We have been using Google Tag Manager for over two years and, once it's set up, it provides a wealth of data and information that helps drive digital marketing decisions.

Pros

  • It is excellent for tagging and tracking website behavior. Buttons, forms, calculators, PDF downloads, and just about every "event" on our website can be tagged.
  • We have also seen our page load time speed up with the addition of Google Tag Manager, but I am not sure if Google promotes this as a benefit.
  • We can change our Google tags, and the way they work, without having to alter the source code of our site, which is a tremendous benefit.

Cons

  • In the beginning, Google Tag Manager can seem overwhelming and difficult to learn. It takes a lot of time to gain knowledge of Google Tag Manager. However, once you learn it, you will be off and running in no time.
  • The Google Tag Manager preview, testing and debugging screens are on separate pages, and you will need to go to each one to see the results. If you have lots of tags, this can be time consuming.
  • When naming a new Google Tag or trigger, you need to remember to name it properly, otherwise you run the risk of error and/or deletion of a live Google Tag. It would be great if an alert appeared that lets you know you are making a Tag with a name that has already been used on your website.
  • Google Tag Manager has enabled us to identify which calls-to-action work best based on the number of clicks and form submissions. Rather than playing the guessing game like we did in years past, we now have reliable data with Google Tag Manager.
  • Google Tag Manager has helped us identify roadblocks on our website in relation to its design. Online forms, tools and other related functionality that had minimal engagement were modified based on the Tag Manager results, and they have improved significantly.
  • By using Google Tag Manager, we don't have to waste time or money to add, revise or test custom tracking code. This cut down our IT expenses.
We looked at Kissmetrics but we wanted an all-inclusive product that is fully integrated with Google Analytics, so we opted to go with Google Tag Manager. It's reassuring to know that our data will always be accurate, and can be accessed via one login (Google Analytics). This speeds up our work and lets us be more efficient. In addition, reporting is easy because everything is readily available on one screen with a few dropdown menus.
Google Tag Manager is great if you have limited IT help, or don't want to bother your IT manager, and need a relatively easy way to tag and track your website users' actions. I don't think it is suited for websites that lack content, or that don't have a significant amount of lead generation integrations. For example, an information-based website with a blog theme would not need Google Tag Manager.

Google Tag Manager Feature Ratings

8.0
Tag library
8
Tag variable mapping
8
Ease of writing custom tags
6
Rules-driven tag execution
6
Tag performance monitoring
10
Page load times
10
Tag Load Rules ()
Not Rated
8.5
Event tracking
10
Data distribution management
8
Universal data layer
8
Automated error checking
8
TMS Architecture ()
Not Rated
10.0
Role-based user permissions
10

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