GTM - Get free of the release schedule
November 08, 2018
GTM - Get free of the release schedule
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
We use Google Tag Manager for Google Analytics implementation across all our domains. We aim to have all third party scripts, that do not need to be implemented in the source, added through GTM Custom HTML tag. Adding scripts through the Custom HTML tag is easy - you can publish any additions, changes or removals out of regular release cycle. Another big use-case for our company is Enhanced Ecommerce implementation, which is done 100% via GTM.
- User roles - users can tinker around, but live publish requires admin approval
- Version history - If users fill out the easy to use log when publishing, then version history is easy to understand and explanatory
- Reverting changes - Easy to see the actual changes made, when the version was published and by who. Just two clicks to revert to an older version
- Preview mode - very helpful debug mode that works on the live webpage
- Custom HTML tags could be easier to use for not so code-savvy users. Error messages are sometimes hard to understand.
- Integration with SPA's
- Improved user experience index - By tracking user interactions we are able to pinpoint UX shortcomings and fix them
- Improved CR and ROI on media campaign - With enhanced ecommerce tracking through GTM we are able to get much more information about our e-shop checkout process, and identify shortcomings and performing media channels
- Cheaper and faster implementation of third-party functionalities. Adding third-party scripts does not need to go through the usual development process