Google Tag Manager lets you track custom events on your website without having to change your website code.
March 14, 2020
Google Tag Manager lets you track custom events on your website without having to change your website code.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
The problem was that we wanted to track specific button clicks that users made on our website which was not naturally picked up by Google Analytics. We did not want to change the code on the website. We decided to use Google Tags to implement this tracking. Now we can successfully track our conversions as it is reported in Google Analytics.
- Easy interface. The work environment where you set up tags is intuitive to me as it is arranged logically. Very easy for someone that has a programming background to understand the flow.
- Useful testing feature. After you have created your tags, you can open your website and start clicking around. The tag manager has a testing screen that comes up and you can see live which tags are getting fired.
- Step by step tutorial/guide for those new to the environment. I know I had to Google a bit and used someone else's blog to figure out how to set up some of the Facebook tags.
- It is crucial because we had to implement a way of tracking an important event that is part of our conversion funnel.