Quick and Easy Tags
February 26, 2020
Quick and Easy Tags
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
Google Tag Manager is used in the SEM department at my company for an easy way to track CDRS and revenue. My company builds and tracks websites for hotels and with Google Tag Manager we are able to implement a tag on their booking engine to see if a visitor has not only gone to that page but if they booked a room.
- Shows us CDRS for our websites so we can report back to our clients on how well they're doing.
- Shows us the revenue we got from the visitor.
- Sometimes you have to play around with the code for it to work.
- I've had it not be compatible with websites and not even firing.
- It shows us who went to the booking engine and didn't book so we can see if there are any changes that need to be made there.
- When the tag doesn't fire for a while we have no data to collect for the client so we have months of work and nothing to show for it.
Google Tag Manager is a little different than the other software we've used. This not only gives us the means for tracking our websites but it also tells us if we've implemented the tag correctly and how well the website has been performing after the tag has been implemented into the booking engine.