Quick and Easy Tags
February 26, 2020

Quick and Easy Tags

Lauren Ericksen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

Google Tag Manager is used in the SEM department at my company for an easy way to track CDRS and revenue. My company builds and tracks websites for hotels and with Google Tag Manager we are able to implement a tag on their booking engine to see if a visitor has not only gone to that page but if they booked a room.

Pros

  • Shows us CDRS for our websites so we can report back to our clients on how well they're doing.
  • Shows us the revenue we got from the visitor.

Cons

  • Sometimes you have to play around with the code for it to work.
  • I've had it not be compatible with websites and not even firing.
  • It shows us who went to the booking engine and didn't book so we can see if there are any changes that need to be made there.
  • When the tag doesn't fire for a while we have no data to collect for the client so we have months of work and nothing to show for it.
Google Tag Manager is a little different than the other software we've used. This not only gives us the means for tracking our websites but it also tells us if we've implemented the tag correctly and how well the website has been performing after the tag has been implemented into the booking engine.
If you or a client are wondering how well your website is performing and how much revenue you're getting from visitors on your website then Google Tag Manager is a great product for you. This is a quick and easy way to track revenue and CDRS. The only reason a person wouldn't be able to use this is if they didn't have access to the back end of a website to implement the code.

Google Tag Manager Feature Ratings

9.1
Tag library
9
Tag variable mapping
10
Ease of writing custom tags
8
Rules-driven tag execution
8
Tag performance monitoring
9
Page load times
10
Mobile app tagging
10
Library of JavaScript extensions
9
Tag Load Rules ()
Not Rated
9.2
Event tracking
9
Mobile event tracking
9
Data distribution management
9
Universal data layer
9
Automated error checking
10
TMS Architecture ()
Not Rated
10.0
Role-based user permissions
10

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