Item: Google Tag Manager
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Google Tag Manager is a MUST HAVE tool for any website! It allows us to add and manage various pixels/tracking codes (From Google Analytics to Facebook and LindedIn) from one place, with a super straightforward UI.

Also, it keeps logs of all the changes to different containers, which is a very helpful thing when it comes to collaboration between different people/departments

Pros and Cons

great UI/UX
easy learning curve
manage all tracking assets from one place

can't think of any, really. Super easy to use

Return on Investment

saves a lot of development time when managing multiple tags
allows to add custom ways of firing tracking codes based on specific factors, which increases ROI of ad campaigns

Alternatives Considered

I didn't really used/tried anything else, because Google Tag Manager does a great job and is FREE to use

Key Insights

Do you think Google Tag Manager delivers good value for the price?

Yes

Are you happy with Google Tag Manager's feature set?

Yes

Did Google Tag Manager live up to sales and marketing promises?

Yes

Did implementation of Google Tag Manager go as expected?

Yes

Would you buy Google Tag Manager again?

Yes

Other Software Used

Google Analytics, Typeform, Hotjar

Usability

Super easy to use

Support Rating

Never had to deal with their support, because the product is so easy to use + has great documentation

Likelihood to Recommend

It is a great tool if a company ever needs to manage multiple tracking codes from one place. Plus, it has a lot of flexibility in writing the rules for "firing" each particular tag, which is a super nice feature for a more granular control, especially when dealing with remarketing campaigns.

FREE and POWERFUL software which allows to manage various tracking codes from one place

Overall Satisfaction with Google Tag Manager