See What's Up with Google Trends
March 31, 2017
See What's Up with Google Trends
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Trends
A lot of my colleagues and I use Google Trends to stay updated with the current news and happenings pertaining to our clients' companies and the industries they are in. It's not only a good way to stay abreast of what's going on, it's also a good way to see what sources are talking about these companies and what they are saying.
- Google Trends send updates to your email directly, and so you get the latest news relating to your areas of interest without having to actively search for them.
- Google Trends can be useful for content research because it shows you the top trending stories in any given day.
- Google Trends is also great for conducting research regarding a certain topic segmented by location, search topic, year. It's a good way to gauge "seasonality" and "demographic"
- When you "subscribe" to a certain topic on Google Trends, Google will send emails to your inbox when there are related news. This can sometimes get a bit overwhelming.
- Google Trends is completely free to use, and I would say that it's very beneficial to use and have a positive impact on ROI
Google Trends is a bit more comprehensive and "active" than Buzzsumo, but Buzzsumo is more specifically geared towards SEO than Google Trends is. For example, if you are trying to see specific backlink or social share metrics associated with a certain topic, Buzzsumo would be more useful. If you are trying to determine at what time, in what location, how many people are interested in a particular topic, Google Trends would be the tool to use.