Google Trends for fashion retail
Lee Whitehead | TrustRadius Reviewer
January 30, 2018

Google Trends for fashion retail

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Trends

We use Google Trends to track the "health" of our brand and other related search terms within our industry. It's a great way to highlight trends over time and get a perspective of our standing in the digital world in relation to our competitors. It's also useful in assessing the size and scale of fashion trends and where that trend is in it's lifecyce, allowing us to ensure we don't overbuy a dying trend.
  • Historical data
  • Search volume tracking
  • Competitor reports
  • Visual reporting
  • Data is aggregated so therefore does not provide detail on the actual volume of search activity online
  • Some of the industry segmentation could be improved to provider great insight on specific markets
  • Visibility of brand awareness and performance over time in relation to our competitors
  • Visibility of search volume for our brands in relation to competition
  • Enable better forecasting and planning for peak trading periods
Trend forecasting
Brand awareness measurement
Historical event analysis i.e: "Black Friday" peaks vs previous years

Google Trends Feature Ratings

Keyword analysis
8
Competitive analysis
8
Site audit / diagnostics
7
Global SEO
5