A fun addition to existing tools
January 29, 2018

A fun addition to existing tools

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Trends

I use Google Trends in a limited capacity to make sure we understand the activity around keywords relevant to our organization. It is one of a number of factors we consider when tailoring online and search ads, web content, and other marketing. I also sometimes use it when considering new initiatives, to make sure what we are pursuing is relevant to potential users.
  • Instant view of trends by geography.
  • Clear visual indications of change over time.
  • Easy comparison of multiple search terms.
  • Limited use when looking for terms specific to organization or industry.
  • Need to have keywords in mind - difficult to find potential relevant keywords.
  • Limited integration with Google AdWords, which is probably the most useful application of the data.
  • Free tools means there is no ROI risk.
  • Limited usefulness as a standalone tool.
  • Ratio of time spent in tool to useful results is not great.
Google Trends is sometimes a helpful supplement to other analytics and advertising tools, but it is not very useful as a standalone analysis tool. We have seen much more benefit from the intelligence and audience information built in to our other core tools. Better predictive or analysis options would increase its usefulness.
It is well suited for fact-checking assumptions about user needs for search engine optimization, making decisions about search engine marketing, and analyzing performance of organization-specific keywords or campaign phrases. It is not as useful for predictive modeling or planning ahead for new initiatives. It's one helpful tool in a much larger toolbox.

Google Trends Feature Ratings

Keyword analysis
Backlink management
Not Rated
SERP ranking tracking
Competitive analysis
Not Rated
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Not Rated
Integration with web analytics tools