Find Your Inspiration with Google Trends
March 23, 2018

Find Your Inspiration with Google Trends

Jeremy Waszak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Trends

I use Google Trends mainly for content ideation. It is a great place to start if you have a specific topic in mind or even if you are looking for that initial inspiration. Google Trends helps me determine what my client's audience is interesting in at that very moment or in the past.
  • Content ideation. Brainstorming new topics for content your overall strategy and content calendars.
  • The ability to geotarget helps narrow down what your specific audience is talking about.
  • Targeting of trends based on a specific industry
  • Though it has the ability to narrow down results, it would be even better if you could get more specific data
  • I wish I could easily export data and graphics
  • Google Trends has had a very positive ROI on my client's content marketing strategy. If you have your audience narrowed down and a firm grip on content themes, Google Trends then provides that extra inspiration for finding the right topic.
There really isn't a product I know of that does what Google Trends does. I do use in a similar fashion. I recommend trying Soovle out for content ideation.
Never live or die off of one data set. While Google Trends provides useful trend data for content ideation, I wouldn't base overall strategy on just Google Trends data.

Google Trends Feature Ratings

Keyword analysis
Not Rated
Competitive analysis
Local SEO
Social SEO
Global SEO