Item: GoTo Webinar
Rating: 9
Author: Becca Marks

Use Cases and Deployment Scope

We've used this platform for webinars with specific associations and publications on behalf of our clients. This has taken the place of live events since the pandemic hit in order to generate leads for our clients and ultimately get them more business.

Pros and Cons

Live events.
Pre-recorded events.
Responsive design on multiple devices.

Return on Investment

Lead generation.
Educational for the public.
We've been able to meet client goals.

Usability

Besides a few live glitches we had in the past, everything else has gone smoothly with GoToWebinar and we've been happily using it with outside publications and associations on behalf of our client.

Alternatives Considered

ON24

Our company has a contract with ON24 currently. They are both very similar and perform well, but I have to say I am more comfortable and prefer ON24. The ease of use and reporting capabilities are more helpful in terms of our goals with our clients, which is why we continue to use ON24.

Key Insights

Do you think GoTo Webinar delivers good value for the price?

Not sure

Are you happy with GoTo Webinar's feature set?

Yes

Did GoTo Webinar live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of GoTo Webinar go as expected?

I wasn't involved with the implementation phase

Would you buy GoTo Webinar again?

Likelihood to Recommend

This platform is the perfect way to host panel discussions or give educational "lectures" that are virtual.

Very helpful platform

Overall Satisfaction with GoToWebinar