Petal x GRIN
Updated March 11, 2022

Petal x GRIN

Aaron Crane | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with GRIN

We use Grin to scale our social media influencer and creator marketing campaigns which is less expensive than outsourcing to marketing agencies. Grin allows us to manage the relationships with our creators - a super important aspect of building a brand. Grin provides us real time data about performance of our campaigns, influencers and creators. With this information, we have better understanding of what works and can apply that at scale.
  • Prospecting
  • Mass email organization
  • Campaign organization
  • UI could be more user friendly
  • Can’t upload media kits and rate cards for influencers and creators
  • Email UI could be sleeker and more user friendly
  • Bigger presence on social media
  • Managing relationships with influencers and creators
  • Great tool to help grow brand awareness if appropriate time is committed

Do you think GRIN delivers good value for the price?

Yes

Are you happy with GRIN's feature set?

Yes

Did GRIN live up to sales and marketing promises?

Yes

Did implementation of GRIN go as expected?

Yes

Would you buy GRIN again?

Yes

GRIN is well suited for scaling social media outreach and provides fantastic detail of influencer and campaign performance, reach, engagement, budget, etc. It keeps all information such as email correspondence, content and data well organized. While your email does connect through Grin, it is sometimes easier to respond to influencers and creators through your native email client.

Using GRIN

2 - Co-founder.
Marketing Manager.
1 - Having computer skills is super important. You definitely need to put in the time to learn how the platform works and you need to time for using the platform on a daily basis.
  • Sales presentations for retailer opportunities
The ability to prospect and communicate with influencers and creators at scale is incredibly powerful. Within a very short time and at a relatively low cost, you can get people talking about your brand.

Evaluating GRIN and Competitors

  • Product Features
Before Grin, I had not even thought about how to find influencers and creators on social. With Grin, I have communicated with thousands of influencers and creators. Those communications and the content they create is kept organized and is easily accessible.