Item: GRIN
Rating: 10
Author: Aaron Crane

Overall Satisfaction with GRIN

Use Cases and Deployment Scope

We use Grin to scale our social media influencer and creator marketing campaigns which is less expensive than outsourcing to marketing agencies. Grin allows us to manage the relationships with our creators - a super important aspect of building a brand. Grin provides us real time data about performance of our campaigns, influencers and creators. With this information, we have better understanding of what works and can apply that at scale.

Pros and Cons

Pros

Prospecting
Mass email organization
Campaign organization

Cons

UI could be more user friendly
Can’t upload media kits and rate cards for influencers and creators
Email UI could be sleeker and more user friendly

Return on Investment

Bigger presence on social media
Managing relationships with influencers and creators
Great tool to help grow brand awareness if appropriate time is committed

Key Insights

Do you think GRIN delivers good value for the price?

Yes

Are you happy with GRIN's feature set?

Yes

Did GRIN live up to sales and marketing promises?

Yes

Did implementation of GRIN go as expected?

Yes

Would you buy GRIN again?

Yes

Other Software Used

Slack, Repsly, Google Ad Manager

Likelihood to Recommend

GRIN is well suited for scaling social media outreach and provides fantastic detail of influencer and campaign performance, reach, engagement, budget, etc. It keeps all information such as email correspondence, content and data well organized. While your email does connect through Grin, it is sometimes easier to respond to influencers and creators through your native email client.

Using GRIN

Users and Roles

2 - Co-founder.
Marketing Manager.

Support Headcount Required

1 - Having computer skills is super important. You definitely need to put in the time to learn how the platform works and you need to time for using the platform on a daily basis.

Business Processes Supported

Innovative Uses

Sales presentations for retailer opportunities

Likelihood to Renew

The ability to prospect and communicate with influencers and creators at scale is incredibly powerful. Within a very short time and at a relatively low cost, you can get people talking about your brand.

Evaluating GRIN and Competitors

Products Replaced

Key Differentiators

Product Features

Before Grin, I had not even thought about how to find influencers and creators on social. With Grin, I have communicated with thousands of influencers and creators. Those communications and the content they create is kept organized and is easily accessible.

Comments

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Taylor Andrews
(Vendor Representative) commented 3 years ago
Thank you for your honest feedback, Aaron! We're always excited to hear how GRIN has helped tackle so many of the challenges of running an impactful program like yours. I'm glad to hear that you're leveraging all our resources to help you manage your program including the integration with Shopify and the creator search engine feature.

Petal x GRIN