TrustRadius Insights
GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing …
Overview
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man,…
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What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator…
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Product Details
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What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes & affiliate links a breeze. GRIN provides a comprehensive reporting dashboard, a custom report builder and gives detailed analytics on the user's creator programs from the campaign level down to the individual creator level. DTC brands can use GRIN as a creator management platform to support rapid growth & scale.
GRIN Features
- Supported: Discovery & Recruitment
- Supported: Relationship Management
- Supported: Communication
- Supported: Activations
- Supported: Product Seeding
- Supported: Content Tracking
- Supported: Payments
- Supported: Analytics
- Supported: Ecommerce Integrations
GRIN Screenshots
GRIN Videos
Influencer Marketing Software Comparison (GRIN, Meltwater, Dovetale)
How the GRIN platform works.
How ABLE uses GRIN to manage product seeding (gifting) campaigns.
GRIN Integrations
GRIN Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
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Reviews and Ratings
(95)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.
Users commonly recommend the following improvements and strategies for using GRIN for influencer marketing:
- Upgrade and modernize the interface to enhance user experience.
- Allocate dedicated resources by dedicating a good percentage of work hours to using GRIN and having a dedicated person on the team to monitor and work with the platform.
- Seek support and training by arranging training sessions and follow-up calls with the GRIN agent for assistance. Users also find value in the support provided by GRIN's team, recommending users to ask lots of questions and take advantage of their expertise.
These recommendations highlight the importance of upgrading the interface, allocating resources, and seeking support and training for successful influencer marketing management with GRIN.
Attribute Ratings
Reviews
(1-25 of 71)Companies can't remove reviews or game the system. Here's why
August 25, 2023
GRIN deceived us
Score 1 out of 10
Vetted Review
Verified User
In my experience, GRIN used to be a great platform, with good customer service. Now they have no first-party data, no ability to deliver what's needed from an influencer platform. I wish they ended our contract when we asked them to, now it's just a waste of money on our end.
February 23, 2023
GRIN is a Must-Have!
I use GRIN across all of my clients influencer campaigns. GRIN allows me to manage outreach, organize campaigns, ship product and submit payment in a timely manner. Regarding clients that have opted out of using GRIN, the process has been much less organized and has created numerous challenges throughout their influencer program.
December 18, 2022
Grin product review.
We use Grin to manage our influencer relationships. We also use it as a vetting tool for influencers who reach out to us. It is very helpful for staying organized as well as making payments. The reporting features help us decide how to adjust our program as it grows.
December 17, 2022
The Truth About GRIN
I use GRIN everyday. I use GRIN when it comes any brand ambassador work, paid partnerships, monthly campaigns, etc.<br><br>The business problems the product addresses: <br>- Monthly Campaigns: creating and organizing our ambassador campaigns<br>- Consolidating Creators: keeping all the creators/prospects organized, making sure there are no duplicates or double conversations<br>- Shopify Connection: ease with creating orders and adding products<br>- Payments: sending/recording payments for our creators <br>- Recording Social Posts: YouTube, TikTok, Instagram <br>- Partnerships: Creating any individual partnerships
December 14, 2022
GRIN- An excellent tool for all-in-one influencer management!
We use GRIN to manage all aspects of our influencer program; this includes tracking product stipends, revenue, and other KPI's related to influencer marketing. Additionally, the program captures UGC from our creators, which we can repurpose for marketing efforts.
I use GRIN to manage my relationships, partnerships, campaigns, and communications with influencers to create content for our social channels and marketing materials. The platform has been immensely helpful in supporting these business needs and supporting brand awareness and educating customers about product usage.
December 12, 2022
GRIN - 5 Stars
We use GRIN for the fulfillment of our influencer gifting, tracking content, organizing our platform, and analyzing influencer audiences. GRIN has been a great tool to communicate through newsletters to our influencers, as well as create collections for them to "shop."
December 09, 2022
GRIN Influencer Platform
We use GRIN for our influencer program. Some of the business problems the product addresses is helping us manage and track influencer campaigns. We are able to track and see real-time results on the software. It facilitates creating briefs and contracts and keeping it all organized in one place. Also, allows us to pay creators through PayPal seamlessly.
December 09, 2022
Perfect for handling intentional Influencer relationships
Grin has been a huge help in managing our influencer relationships. It makes our relationships smoother and we've seen growth in our sales due to Grin and the features it offers. I highly recommend Grin to help manage your partnerships for your eCommerce business. Their support team is also 10/10 extremely fast and efficient.
December 09, 2022
GRIN Review from a Scaled Perspective
We use GRIN to support our influencer marketing and gifting at scale, including onboarding and communicating with influencers on a monthly basis.
November 29, 2022
GRINNING IS WINNING
We use GRIN to host and support our influencer marketing program as well as our ambassador program. It is used to manage recruitment, applications, payments, emails/contact, content management, order generation, discount codes, etc! GRIN takes a process that use to involve Shopify, a scary spreadsheet, Gmail, PayPal, and a lot of man-hours, and puts it into one beautiful software that takes us a fraction of the time to use!
September 13, 2022
GRIN for the win!
We use GRIN to meet creators in our industry and manage our partnerships. We have found many new partners through Grin's thorough search features. We are able to reach out to creators and easily onboard them to our affiliate program, stay in touch, gift products, and track our affiliate and paid sponsorship programs through GRIN.
September 13, 2022
We are good with GRIN!
GRIN helps us manage brand advocates. We use it to review applications, communicate with advocates, review content, and process payments.
September 01, 2022
Influencer (Marketers) Look NO Further!
I use GRIN daily to check on influencer revenue, impressions/engagements, download content, keep track of monthly KPIs, search for new influencers, and more. GRIN ensures that I have fewer tabs open on my computer. When I transitioned to my new role at a different company, I was using endless Excel spreadsheets, Shopify, Instagram analytics, and TikTok analytics to keep costs down at our start-up in order to keep track of everything. It felt extremely hectic and unlike what I was used to with GRIN. Thankfully my boss was more than convinced to switch to GRIN when she saw how much it made my workday easier and less stressful.
Currently using Grin to run the influencer program for our e-commerce supplement brand. We are a gut health company that uses proprietary technology to increase the effectiveness of our products that help people on a cellular level.
August 30, 2022
GRINning from ear to ear!
GRIN is an all-in-one shop stop for our creator marketing programs. Through GRIN, we have been able to identify, contact, and present and track campaigns for creators in our target audience for short-term seeding initiatives and long-term ambassador and affiliate programs. Through GRIN, we can share contracts, send influencer gifts, and send communications in masses to our influencer community.
August 30, 2022
Efficient Platform for Scaling.
We use Grin to manage our influencer collaborations. We onboard creators to Grin and enter them into activation. We also place orders via Grin with the Shopify extension and pay creators, as well. It allows for a pretty efficient workflow when managing and completing partnerships.
August 25, 2022
GRIN is the best!
GRIN is the best! I've used it to manage over 300 influencer partnerships internally and there is no way we could do that without GRIN. GRIN takes all the manual work we do and automates the workflow so it's seamless.
August 25, 2022
Influencer Coordinator
Our business uses GRIN to manage our influencer collaborations and relationships. The user experience is great and makes managing collabs pretty seamless. The Shopify integration in particular makes order and shipping product a breeze. The workflow is also much better than other influencer marketing platforms I have used.
August 25, 2022
GRIN will make your life so much easier!
I use GRIN for influencer marketing. I use it for influencer gifting and initial outreach. I also use GRIN for affiliate marketing and paid partnerships. GRIN helps me to send out product to influencers, create and tracking codes and links. This platform also helps me to manage budget and spend on paid partnerships as well. I am able to create custom campaigns and communicate with influencers with GRIN as well. GRIN also helps me with reporting to see the success of partners and their content.
June 14, 2022
GRIN User for 5+ years
GRIN is how we track any campaigns and influencer initiatives. We can track our posts and metrics from specific promotions or launches. Externally, it is a great platform where we can direct our prospective creators and current influencers.
We use GRIN to manage our Influencer Marketing as well as the Influencer affiliate program. It has everything we need to source, vet, and measure creators, including setting up campaigns for creators and more!
May 19, 2022
A company about the people!
We use GRIN to organize all influencer/ambassador/affiliate accounts as well as content management from UGC we receive. As a DTC brand, we have a great influx and engagement from social media accounts and GRIN makes it super easy to manage it all! We were looking for a platform that could keep all of the tracking and organizations for this form of marketing and GRIN solved it for us.
May 10, 2022
GRIN is the #1 Influencer Marketing Platform
Score 9 out of 10
Vetted Review
Verified User
We use GRIN to manage our Influencer Program. GRIN helps us efficiently source, outreach, negotiate and analyze content from our creators. Without GRIN, managing our Influencer program at scale would be extremely difficult.
May 03, 2022
Easy Organizing with GRIN
Absolutely enjoy using GRIN. It makes organizing my creator list 10x easier than using an Excel sheet. Additionally, I love that they recently upgraded their chrome extension to import creators from ALL social media platforms. I love that I'm able to easily categorize the creators and differentiate which social media platform they perform best on. Being able to pull their analytics from GRIN helps me decide whether the creators' engagement and followers are credible.