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GRIN

GRIN

Overview

What is GRIN?

GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man,…

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Awards

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Pricing

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What is GRIN?

GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is GRIN?

GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes & affiliate links a breeze. GRIN provides a comprehensive reporting dashboard, a custom report builder and gives detailed analytics on the user's creator programs from the campaign level down to the individual creator level. DTC brands can use GRIN as a creator management platform to support rapid growth & scale.

GRIN Features

  • Supported: Discovery & Recruitment
  • Supported: Relationship Management
  • Supported: Communication
  • Supported: Activations
  • Supported: Product Seeding
  • Supported: Content Tracking
  • Supported: Payments
  • Supported: Analytics
  • Supported: Ecommerce Integrations

GRIN Screenshots

Screenshot of Search 36M+ CreatorsScreenshot of Identify Influential CustomersScreenshot of Activate Unlimited CampaignsScreenshot of Track Creator ContentScreenshot of Send Email Templates + SequencesScreenshot of Report on PerformanceScreenshot of Track Order Fulfillment

GRIN Videos

Influencer Marketing Software Comparison (GRIN, Meltwater, Dovetale)
How the GRIN platform works.
How ABLE uses GRIN to manage product seeding (gifting) campaigns.

GRIN Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Upfluence, Aspire.io, and Impact are common alternatives for GRIN.

Reviewers rate Support Rating highest, with a score of 9.4.

The most common users of GRIN are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(95)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.

Users commonly recommend the following improvements and strategies for using GRIN for influencer marketing:

  • Upgrade and modernize the interface to enhance user experience.
  • Allocate dedicated resources by dedicating a good percentage of work hours to using GRIN and having a dedicated person on the team to monitor and work with the platform.
  • Seek support and training by arranging training sessions and follow-up calls with the GRIN agent for assistance. Users also find value in the support provided by GRIN's team, recommending users to ask lots of questions and take advantage of their expertise.

These recommendations highlight the importance of upgrading the interface, allocating resources, and seeking support and training for successful influencer marketing management with GRIN.

Reviews

(1-25 of 71)
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GRIN deceived us

Rating: 1 out of 10
August 25, 2023
MM
Vetted Review
Verified User
GRIN
3 years of experience
  • In my experience, Negative, completely negative, and refuse to be cooperative. I wish there was a place to upload screenshots of the product we were delivered.

Grin product review.

Rating: 8 out of 10
December 18, 2022
Verified User
Vetted Review
Verified User
  • We are just getting moving with Grin but I am excited to grow our overall program.
  • The Grin community has provided a wealth of insights that we have been able to implement.
  • The addition of EMV data has been great for tracking success.

GRIN - 5 Stars

Rating: 8 out of 10
December 12, 2022
  • Time saved communicating with influencers
  • Efficiency in reporting by organizing our partners with campaigns and tags
  • We saw a negative effect with meta limitations requiring O-auth from our partners - not being able to track content efficiently

GRIN Review from a Scaled Perspective

Rating: 9 out of 10
December 09, 2022
MG
Vetted Review
Verified User
GRIN
2 years of experience
  • Saved time on individual contracts and communication
  • Saved time manually prospecting to onboard
  • Allowed the program to scale quickly and efficently

GRINNING IS WINNING

Rating: 10 out of 10
November 29, 2022
OS
Vetted Review
Verified User
GRIN
1 year of experience
  • Increased ROI.
  • Increased productivity.
  • Increased content value.
  • Increased relationship with creators.
  • Major program growth.

GRIN for the win!

Rating: 10 out of 10
September 13, 2022
Verified User
Vetted Review
Verified User
GRIN
1 year of experience
  • Helped massively improve our organization of partnership relationships.
  • Helped us streamline reporting across Affiliate, Paid Sponsorship, and Ambassador programs.
  • Grew our Affiliate program to 10K/monthly in less than a year.

We are good with GRIN!

Rating: 8 out of 10
September 13, 2022
Verified User
Vetted Review
Verified User
GRIN
1 year of experience
  • Saved endless amounts of time in paying advocates.
  • Allows us to divide advocates into specific cohorts (i.e., Mommy Bloggers, Foodies, etc.).

Influencer (Marketers) Look NO Further!

Rating: 10 out of 10
September 01, 2022
Verified User
Vetted Review
Verified User
GRIN
3 years of experience
  • Our influencer program went from profiting $0 to over $10k in a matter of 4 months when switching over to GRIN.
  • Our average ROAS since starting the program has been around 13.31 (sales generated/total cost).
  • Impressions since April 1st are at 120 million.

Grin provides exceptional customer care and expert level resources

Rating: 10 out of 10
August 30, 2022
JK
Vetted Review
Verified User
GRIN
1 year of experience
  • Grin has allowed us to grow our influencer program by at least 3 times the amount by making overall management easy and time efficient.
  • Because of the data and content captured through grin, we are also able to use it as a resource to run a more successful whitelisting program

Influencer Coordinator

Rating: 8 out of 10
August 25, 2022
Verified User
Vetted Review
Verified User
GRIN
1 year of experience
  • The ability to integrate Shopify and order product directly on the platform is a game changer. Makes the workflow much better.

GRIN User for 5+ years

Rating: 9 out of 10
June 14, 2022
JL
Vetted Review
Verified User
GRIN
5 years of experience
  • Allows us to track EMV/IMV as a metric
  • Their email functionality allows us to reach out at scale
  • Their system management allows you to organize all your talent by campaigns or however you want to tag them

GRIN: More then you'd expect from an Influencer Management platform

Rating: 10 out of 10
June 11, 2022
MM
Vetted Review
Verified User
GRIN
1 year of experience
  • At least 20+ hours a week using GRIN to source creators, the days of DMs and hoping for a response are long gone
  • Even without Report Builder the metrics that are provided to give a decent picture of the creator's content performance to guide decision making
  • Beyond influencer marketing initiatives, GRIN has also provided a new network of like-minded people to collaborate with for partnerships

A company about the people!

Rating: 10 out of 10
May 19, 2022
EE
Vetted Review
Verified User
GRIN
1 year of experience
  • Saved time in finding/pulling in content
  • Increased brand awareness
  • Not great in the ROI from a conversions POV
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