Groove Review
October 03, 2017
Groove Review
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Groove
It is used primarily by the sales team to track prospects and customers opening emails, as well as a way to streamline outreach through email templates. This allows the sales team to conduct more outreach and provides insight into which email templates are most likely to be opened and/or responded to. In short, it helps sharpen sales messaging when interacting with a prospect and/or customer.
Pros
- Email notifications: as soon as a recipient opens an email, it shows from where they opened it and when. Just-in-time notifications gives sales folks an idea of whether the prospect is in the office or not.
- Email templates: allows sales folks to push out more emails that saves you time to build more pipeline
- Intuitive analytics: easy to understand, robust reporting on number of clicks, number of opens, and more.
Cons
- When I open a sent email, it shows that the prospect opened it, which is inaccurate information
- Difficult to use email templates. Takes too much time to build one.
- Lack of accessible data that can help groove customers understand how other groove customers are leveraging the software
- Positive ROI: can be tied to more pipeline/closed deals due to time saved through streamlined outreach
- Positive ROI: improved messaging to help us understand ideal customer profiles and allow us to allocate our marketing resources more effectively
- Negative ROI: repetitive service that is just one product within several of an existing vendor that my company uses
- Outreach
Yesware: Number one reason would have to be the cost. Groove was significantly cheaper than Yesware at the time of purchase -- as a result, it opened up budget for other items. Outside of cost, while Groove had less features, I think the just-in-time notifications were more accurate than Yesware's notifications.
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