Item: Groove by Clari
Rating: 9
Author: Verified User

Overall Satisfaction with Groove

Use Cases and Deployment Scope

I use Groove mainly for prospecting and building my pipeline via mass mail communications organized in flows, adding phone calls as further follow up. I also use Groove to inform my current customers of any new feature developed by the company or to inform about any special event involving me or the company.

Pros and Cons

Pros

Mass communications
Follow up organization
Email tracking

Cons

Call log categories
Email style

Most Important Features

Pipeline building
Customer communication

Return on Investment

Increased productivity
Saving time in follow ups
Faster pipeline building

Usability

Groove is very intuitive, it's very easy to understand how to build a mail template, how to concatenate mail templates in a flow, how to add steps into your flows, how to read tracking data to understand if you communication is converting or not. It's definitely a great tool to build pipeline with.

Alternatives Considered

ClearSlide

Groove stands out in the competition because it is super easy to use even for first timers, mail formats are clear and appealing, it is easy to build a new template or copy one from other team members, moreover it helps you build an effective communication with your customer base thanks to flows.

Key Insights

Do you think Groove by Clari delivers good value for the price?

Yes

Are you happy with Groove by Clari's feature set?

Yes

Did Groove by Clari live up to sales and marketing promises?

Yes

Did implementation of Groove by Clari go as expected?

Yes

Would you buy Groove by Clari again?

Yes

Likelihood to Recommend

In my opinion Groove is the perfect tool for any kind of mass communication message either to hot or cold contacts. It also has very goods features for 1:1 communication as it gives you access to precious tracking data about who's reading your mail. Definitely a great help when it comes to build an effective mail communication strategy. For calls I think there is room for improvement, as at the moment doesn't provide too many options when it comes to log categories.

Comments

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Groove is the best tool for mass and tracking communication