Heap is one of the best purchases you can make
March 09, 2022
Heap is one of the best purchases you can make
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
Heap is a critical business tool for us. We use it for a few key purposes, including Tracking and analyzing A/B testing performance (via Optimizely integration) Tracking and analyzing the performance of key metrics on our e-commerce website Investigating potential areas for improvement (high drop-off points in our purchase funnel) Investigating potential issues or errors on the site.
- Retroactive data storage - even if you forget to define an event, the data isn't lost.
- Much better user interface than Google Analytics, easy for non-tech marketers to use without eng support.
- Real-time data analysis - so we don't have to wait for the data
- Easy ability to cut data in different methods quickly
- Some room for improvement around the automation of data subject access requests (having API for bundling these requests) for GDPR / CCPA / CPRA compliance.
- Heap has been a critical tool for us in combination with Optimizely to help us iterate and improve our website. This has driven significant annual improvements for us in terms of purchase conversion rates and a clear ROI for continued use.
- Google Analytics 360 (formerly Google Analytics Premium)
We actually still use both Google Analytics 360 & Heap for different parts of our product and websites. Personally, I think Heap's UI is easier to use for non-technical users and it's much easier to accomplish the types of analysis we do on a regular basis in Heap.
Do you think Heap delivers good value for the price?
Yes
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
Yes
Did implementation of Heap go as expected?
Yes
Would you buy Heap again?
Yes