Good, but not worth the monthly charge
August 05, 2021

Good, but not worth the monthly charge

Chandler Elmore | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Help a Reporter Out (HARO)

Help a Reporter Out (HARO) is being used to monitor traffic and conversation around the topics of my industry, primarily credit unions. It is used to listen in on possible topics where the organization can be inserted into. It solves the issue of not knowing what kind of financial news is being reported on and what possible angle reporters are trying to carve out.
  • Offer insight into what reporters are wanting to talk about
  • See the process on story creation
  • Keep up with the industry conversation
  • It is owned by a media company
  • Once you sign up for it, Cision will bombard you trying to get you to upgrade
  • Free publicity alerts
  • Can insert our expertise into existing conversation
  • Mostly done through email
  • Can be expensive since it is monthly
  • The free version is positive ROI for my business

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This tool is great to get you into the conversations that are being reported on in your industry. It does the heavier and time-consuming work of finding which reporter to reach out to with your expertise, they come to you instead. It is one of the tools that are always there to allow you to jump into the conversation if needed or able.