Item: Hootsuite
Rating: 10
Author: Larissa Smith

Use Cases and Deployment Scope

As a small business owner, Hootsuite has allowed our team to easily create content and push it out to various social media channels with ease and convenience. Hootsuite's product is custom to our needs (our specific channels, steams, key hashtags, etc) and we really enjoy that it is a complete portal that fills our needs for social media. Hootsuite has allowed FishMySpot to significantly grow our followers on various social media channels and converted our followers to users. Additionally, the data that Hootsuite collects regarding each channel is magnificent! The data is in one place rather than going to each different account (i.e. Facebook, Instagram, Twitter, LinkedIn, etc...) on one page. This saves time and allows our company to make data-driven decisions. We are very happy with Hootsuite's product!

Pros and Cons

Customization to the needs of the company; the product is not a one-size fits all
Data that provides specific details regarding each channel utilized, along with the most followed post, engagement, date, times, etc.
Ability to follow streams/ key hashtags to assist with the growth of users

When on mobile, and trying to post multiple photos on Instagram- you have to open the app, and copy and paste the post and photos- it is quite annoying. This may not be a Hootsuite issue.

Return on Investment

Saves time and effort
Real-time data analysis all in one place
Content engagement from users, along with the date/time

Support Rating

I appreciate the how-to content and educational component that Hootsuite provides to users. To better understand the product or answer to questions, Hootsuite offers a plethora of information to fill in the gaps.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

Prior to using Hootsuite, our company would have to open each individual social media app and create the content and post, with Hootsuite, we can easily post to various social media accounts and have our content scheduled in front of us. The number of hours that we initially saved when we used Hootsuite was significant. We were able to focus our resources and energy on other areas of our company because our social media needs are taken care of through Hootsuite.

FishMySpot Is Hooked On Hootsuite

Software Version

Overall Satisfaction with Hootsuite