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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (348)
    9.1
    91%
  • Content planning and scheduling (367)
    8.9
    89%
  • Twitter (333)
    8.9
    89%
  • Workflow management (309)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.6
Avg 8.5

Reporting/analytics

7.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.2
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1141)

Attribute Ratings

Reviews

(1-25 of 394)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus checking them all one by one natively. We now only have to do that once per shift, vs every hour. It's very efficient for us to use Hootsuite for this reason.
Zaina Kroschinski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Hootsuite to advertise for our residential rental properties and promote our company as well. Hootsuite is great for targeting locals and the surround area that are looking for rental properties. This software is commonly used by the middle age demographic that we are aiming for as renters. The marketing department typically uses the software to advertise daily. It is great for promoting and advertising our business.
January 12, 2024

Time Saver!

Abdollah Safavi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a busy financial security advisor, I couldn't have time to handle my social media. On the other hand, I needed to be active on social media. Hootsuite helped me to manage my platforms easily and saved a lot of my time. than you Hootsuite!
January 09, 2024

Hootsuite works for us

Lois Whittaker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes it great to track our program. We have also used Amplify for employee advocacy.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I currently use Hootsuite for two of my clients. I specifically use the scheduling and reporting tools. I have also used the premium version of the platform previously for other clients. In total, I've been using it for about 6 years or so. I've also used the app quite a bit.
Score 9 out of 10
Vetted Review
Verified User
I manage marketing the 6 locations for our business, with a marketing staff of one- without Hootsuite, there is no way I could post relevant info in a timely manner. The ability to plan a week's worth of social content in a couple of hours is amazing! Hootsuite Academy has been a lifesaver for helping me not only increase engagement of the platforms we currently use, but educates me on the newer avenues we need to explore.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Hootsuite to post on Facebook, Linkedin, and Pinterest, for 4 different brands. It was super easy to draft and publish posts while keeping the brands separate. We had an integration with our digital asset management system (DAM) so I could easily grab photos from our company library.

When it came to analytics, there were a lot of premade templates or you could customize dashboards to see data that was unique to you. You were able to select which profiles you wanted in your data and could add or remove profiles with a click of a button! The data was overall good. There were a few things with ad spend that were harder to track in Hootsuite (would need to track in Meta instead).

Hootsuite's customer service was decent. However, there were a lot of times they didn't know the answer and would take days to get a response from someone who did.




November 01, 2023

It’s a hoot of a time

Score 10 out of 10
Vetted Review
Verified User
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time and see where the gaps are in our production. While also helping create great witty one liners for the captions while suggesting best times to post.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite to manage 2 client accounts for social media management. It helps all of us keep everything organized, gives clients a platform to check on what content will be upcoming, and schedule content from wherever we are with their mobile access. It has genuinely improved the team efforts for social media accounts with our clients.
Mark Jennings IV | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I utilize Hootsuite as a social media management platform. I am the main user on the platform that has created a training course around the platform itself.

Some areas that Hootsuite helps to improve are analytics, scheduling, and inbox management. Firstly, Hootsuite has an in-depth analytics capability for social media platforms. This tool helps me understand which KPI's are most important for our organization. These reports are useful for the Executive level as well to see the ROI for social media. Secondly, the scheduling aspect helps to cut down on time it takes to post to multiple channels. Lastly, the inbox management makes it easy to tag certain messages with importance or topics to address specific messages at a timely manner.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
HootSuite is a great solution for multilingual and multichannel Social Media tracking, monitoring, reporting and managing. By using HootSuite we literally save time and money. HootSuite makes it always easy and prompt, what ever it is, from creating reports to the directly answering to a specific comment for example, from tracking activity in general to tagging a specific comment as relating to to a topic, to be able further to analyse on that parameter for instance. In my opinion, there are two more superpower of HootSuite, worth to mention, those are HootSuite Academy (video lessons for HootSuite users) and customer relationship (you have always someone, who helps you quickly with any issue).
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's not easy to make efficient time of your day-to-day social media tasks when you have to log in to each of the platforms and make separate posts, but aggregately logins and dashboards and reporting all into one hub really helps cut the time needed to make these posts. It also helps will calendar-izing your planned posts and pinging other people in your organization to review copy or content.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used Hootsuite for social media marketing management on behalf of one of our clients. The software allowed us to plan and schedule social media posts as part of a larger marketing engagement supporting this client. The software worked great for us until they restructured payment plans, at which point, the software exceeded the budget allocated by our client.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In the past, Hootsuite has helped to wrangle scheduling across a variety of social media platforms for a wide variety of brands in our ecosystem. It saves us the time from manually creating posts in each platform and can queue up for easy scheduling to allow for less overlap between brands, channels, products, etc. In addition, it has made community management much easier by being able to monitor feedback in real time.
Todd Betzold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For Hootsuite, we use it in the marketing department to help share posts on our social media channels. Right now, that consists of just myself but [I'm] hoping that will be expanded over time. This helps [me] schedule and put together monthly content calendars for our social media channels and see them all in one structured place.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have multiple client needs and streams to manage. Hootsuite allows a designated number of creators to schedule posts while allowing for drafts to be started and approved. It keeps us organized.
Hootsuite allowed us to manage our posts and have team members approve and contribute content.
Wes Horrocks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are using Hootsuite Enterprise to better coordinate our social media channels/messages. It has helped to streamline our external recruiting processes and has allowed multiple departments to begin working together to produce content and schedule posts.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I work in a local non-profit, therefore our company consists of only 2 employees. Both I and the other employee wear several "hats" within the organization. Hootsuite allows me to quickly switch over to my marketing "hat" to schedule posts on our social media. The simplicity of Hootsuite lets me be stress-free about reaching our online audience. I can spend minimal time scheduling out a week's worth of posts and get back to the worthy cause of my organization.
Haresh Kodnani | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it for social media management. 1. Hootsuite provides that much needed single point where we can deploy social media posts across various social media platforms - be it linkedin, facebook or Google my business (GMB). Hootsuite is especially well integrated with social media platforms so that any content deployed via its interface effectively complies with their individual policies. Thus, it is a must for productivity to begin with 2. Social media planning, too, thus becomes quite efficient once its a single platform 3. Tracking performance of social media campaigns is yet another added benefit where a single software can indicate ROAS (return on ad spend) across multiple social platforms (works better in paid version; the free version has limited use on this front)
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