Item: Hootsuite
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

It allowed a central location to manage social media presence across all platforms. We could schedule all our posts to send at a specific time, which helped as it showed the optimal times to post for maximum results. The central area for watching feeds was also nice to use for us.

Pros and Cons

Post Scheduling
Feed Monitoring
Analytics
Centralized Management of Platforms

Instagram Story/Reel Posting
Sentiment Analysis
Malfunctioning App Extensions

Return on Investment

2x increased reach
Less time used for cross-posting
Increased understanding of Instagram's algorithm

Support Rating

They are quick to respond and solve issues well.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

It is good to use if you have multiple accounts and need to save time managing all of them at your workplace. If you want more than the standard analytics from the platforms themselves, it will let you know how well you are maintaining and growing your social media presence online. It is not great at working with Instagram without using the mobile application.

Hoot and a Holler, but Instagram fall short

Software Version

Overall Satisfaction with Hootsuite