Hootsuite: The good, bad and hiccups
January 03, 2023

Hootsuite: The good, bad and hiccups

Vanessa Marquez | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

We used Hootsuite mostly for their scheduling and reporting tools for an internal department at New York University. The department mostly published on Instagram and Facebook, with an occasional Twitter update. As most people collaborating to create social media content have dual roles at the organization. Hootsuite allowed us to bulk upload content and evaluate performance on a month-over-month and year-over-year basis.

Pros

  • Scheduling for multiple platforms
  • "Stop all posts" crisis management button
  • Ease of linking accounts

Cons

  • Bulk upload is slow and glitchy
  • Integrations with Canva leaves much to be desired
  • Ability to better track KPIs
  • Automating content publishing
  • Time saving
The support team seems to be slow and mostly trying to redirect to the knowledge base/blog posts even after being told we have already searched there for the inquiry submitted.

Do you think Hootsuite delivers good value for the price?

No

Are you happy with Hootsuite's feature set?

No

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

I wasn't involved with the implementation phase

Would you buy Hootsuite again?

No

Hootsuite is well suited for companies that need to automate their scheduling and reporting on social media and are getting started in streamlining their operations. It is simple enough to get people used to social media reporting and scheduling, and intuitive enough to help streamline processes. They have a good knowledge base where users can get better get acquainted with the tool's features.

Hootsuite Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
5
Sentiment analysis
5
Broad channel coverage
5
Content planning and scheduling
6
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
5
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
10
YouTube
10
Campaign success analytics
7
Real-time tracking
7
Competitor analysis
Not Rated
Role-based user permissions & privileges
8
Mobile access
8

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