Hootsuite Pro Review: "Great tool with a simple UI... But I prefer to pass."https://www.trustradius.com/social-media-managementHootsuite ProUnspecified7.74761012013-11-15T19:09:37.152Z
November 15, 2013
Hootsuite Pro Review: "Great tool with a simple UI... But I prefer to pass."
Score 8 out of 101
Streams, Analytics, Publisher
Streams, Analytics, Publisher
- Scheduling of posts are great with Hootsuite. Incredible easy to use interface with the option to receive an email when the post goes live. You can also choose the option to have the platform post the content when it calculates your audience is most active. The scheduling function is probably one of Hootsuite's leading features.
- Streams are easy to navigate; simple but insightful. I never used them much so it's hard for me to judge. The Twitter Search option within streams is great for social listening as well as industry trend observation.
- Overall navigation. Hootsuite is designed well; the left panel is everything you need for daily Hootsuite use. I haven't dug into the HelpDesk too much, but from my experience, it's quite comprehensive and useful.
- When posting content on Facebook, a user can insert a URL, wait for the preview to appear, then delete the URL, and the preview will remain. This makes Facebook posts more aesthetically pleasing. When posting URLs on Facebook via Hootsuite, the program sometimes fails to omit the URL (even when checking the option), leaving an ugly ow.ly link in the post. Gets on my nerves. Hootsuite just needs to work to make FB posts easier on the eyes.
- It's difficult to figure out how to upload more than one image in a post (I just click the gray area next to the thumbnail of the first image).
- When linking your personal Facebook page to Hootsuite, WHYYY does Hootsuite request so much information? It's a little excessive.
- Definitely increased employee efficiency – employees do not need to worry about posting right when they want the content to go live.
- The Twitter search streams have been great in terms of social listening – keeps PR departments on their toes when it comes to crisis management, breaking news, etc.
Oddly enough, I tend to trust individuals more when it comes to social media marketing management; I would rather have raw data and firsthand observations over analytics from external sources. For some reason, I think it's more efficient to have organic data and be able to sift through it without hitting any potential walls that a management tool may have. While Twitter posts are relatively easy to execute, Facebook recently rolled out a scheduling tool. I think that these social platforms are beginning to compete with products like Hootsuite and users will begin to choose them over the costly competitors.
In terms of social media management tools, I have no hesitation to recommend Hootsuite. I think it's a great product with a very user friendly interface. Personally, I prefer to execute social marketing organically, but I would recommend colleagues take advantage of a trial.