Item: Hootsuite
Rating: 9
Author: Charles Heidrick

Overall Satisfaction with Hootsuite Pro

Use Cases and Deployment Scope

I have used HootSuite Pro to engage, monitor, and analyze the social media presence of a large healthcare company. I helped establish the social media accounts at my former company and HootSuite Pro was the perfect tool to help me keep track of everything going on during a day to day basis. I planned weeks ahead of time what type of posts I wanted to make and which accounts I wanted to use for the posts to make the largest impact. The analytics built into HootSuite really helped me understand which posts received the most feedback. HootSuite Pro is a great strategic social media planning tool.

Pros and Cons

Pros

Helpful for strategic planning
Provided effective analytic tools
Accesible interface

Cons

HootSuite requires that you use ow.ly url shorteners
Hootsuite can be expensive for teams with multiple users
Additional Hootsuite analytic pages are expensive

Return on Investment

Better customer service
Provides strategic communications planning tools

Likelihood to Recommend

Hootsuite Pro is especially helpful if the client has multiple lines of business or communication channels that need to be constantly monitored.

Using Hootsuite Pro

Likelihood to Renew

I recommend HootSuite Pro to new clients for their social media needs. Once you start using Hootsuite Pro it is hard to go back to other forms of social media planning.

Comments

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Hootsuite Pro Augments Social Media Engagement

Software Version