Hootsuite Pro Augments Social Media Engagement
January 15, 2014

Hootsuite Pro Augments Social Media Engagement

Charles Heidrick | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite Pro

I have used HootSuite Pro to engage, monitor, and analyze the social media presence of a large healthcare company. I helped establish the social media accounts at my former company and HootSuite Pro was the perfect tool to help me keep track of everything going on during a day to day basis. I planned weeks ahead of time what type of posts I wanted to make and which accounts I wanted to use for the posts to make the largest impact. The analytics built into HootSuite really helped me understand which posts received the most feedback. HootSuite Pro is a great strategic social media planning tool.
  • Helpful for strategic planning
  • Provided effective analytic tools
  • Accesible interface
  • HootSuite requires that you use ow.ly url shorteners
  • Hootsuite can be expensive for teams with multiple users
  • Additional Hootsuite analytic pages are expensive
  • Better customer service
  • Provides strategic communications planning tools
Hootsuite Pro is especially helpful if the client has multiple lines of business or communication channels that need to be constantly monitored.

Using Hootsuite Pro

I recommend HootSuite Pro to new clients for their social media needs. Once you start using Hootsuite Pro it is hard to go back to other forms of social media planning.