I have used HootSuite Pro to engage, monitor, and analyze the social media presence of a large healthcare company. I helped establish the social media accounts at my former company and HootSuite Pro was the perfect tool to help me keep track of everything going on during a day to day basis. I planned weeks ahead of time what type of posts I wanted to make and which accounts I wanted to use for the posts to make the largest impact. The analytics built into HootSuite really helped me understand which posts received the most feedback. HootSuite Pro is a great strategic social media planning tool.