Empower your small to medium sized social team with Hootsuite Pro!
July 25, 2016

Empower your small to medium sized social team with Hootsuite Pro!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite Pro

Hootsuite Pro was used by my organization for monitoring social media, publishing posts and analytics/reporting. Only those involved in direct posting for clients use it.
  • Scheduling Posts - Very easy to use, simple interface allows you to schedule posts across all platforms, without having to be in the actual platform to post.
  • Monitoring - Excellent for monitoring social media channels for keywords or hashtags and then being able to dive into the discussion and respond in any given channel.
  • Reporting - Love how easy it is to compile reports for a client/boss and export to PDF. This makes it simple and easy to do.
  • Price for Hootsuite Pro, when compared to other similar tools (Sprout Social, Buffer, Edgar, etc.) is a bit high.
  • Would love to see an actual integration with Instagram where we can schedule to post from Hootsuite rather than schedule a reminder to post natively in Instagram.
  • Custom URL shortening options would be cool!
3 - Our team of three encompassed posting social updates (as well as paid ads), creating original graphics and video content and copywriting for both organic and paid social, as well as for landing pages, emails, web content, etc. Then the three of us collectively teamed up to run analytics on all marketing efforts.
  • Great investment for keeping up brand sentiment and engaging in conversations around the brand & products.
  • Excellent for saving time by batching writing of social posts
  • Also excellent in saving time by creating simple yet powerful reports for clients.
  • Buffer
I actually personally prefer Buffer to Hootsuite. I like the user interface better and I also like the community engagement the company has better, as they help grow the discussion around social media to a new level.
Excellent for managing several clients and social channels. Great to use with teams when needing to collaborate and allow some users some options while others are restricted. Not a great option in price for a very small team (1-3 users), built for medium to larger digital teams (5-15). Although, if on a smaller team, use a lower package from Hootsuite.

Hootsuite Feature Ratings

Boolean keyword searches
6
Filtering out noise/spam
9
Sentiment analysis
7
Broad channel coverage
10
Content planning and scheduling
9
Audience targeting
8
Content optimization
6
Workflow management
7
Automated routing and prioritization
9
Customer interaction histories
10
Bulk actions
8
Lead generation
7
Content marketing
7
Paid media management
6
Campaigns and promotions
7
Twitter
10
Facebook
10
LinkedIn
9
Google+
10
Instagram
4
Pinterest
6
YouTube
8
Campaign success analytics
8
Real-time tracking
9
Competitor analysis
7
Role-based user permissions & privileges
8
Mobile access
10