Go from data to context in just minutes.
March 09, 2018

Go from data to context in just minutes.

Austin Schmidt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

Hotjar is used to understand how prospects and customers interact with websites and landing pages. It's used by marketing and web development, primarily. It solves the problem that metrics can be misunderstood. A conversion rate is low... but why? It's a guessing game if you're just going off Google Analytics data. We use Hotjar to see detailed heat maps and screen recordings to give context to the data.
  • Powerful freemium model. A small business can use Hotjar for free while web traffic is low. Most features are included in the free version. Even a large business with a lot of traffic can experiment with it for free on a subset of pages.
  • Simplicity. Installing takes just a few minutes and a simple copy and paste of a script. Viewing and understanding heatmaps and recordings is really straight-forward.
  • I LOVE the ability to watch recordings at 2 to 4x speed and skip gaps of no movement or activity. It really helps me get more insight in less time.
  • I wish there were an easier way to look at the charts and recordings by paid traffic source. There's some more manual ways to do the latter, but streamlining would be nice.
  • The polls and surveys are interesting, but I don't love the design. More control would be great.
  • Alerting me of significant changes in KPIs or behavior would be cool.
  • Better performing websites. Lower bounce rates, increased time on site, etc.
  • Saved money by requiring less dev cycles. In other words, the context creates less guesswork, meaning we more often get design right the first time.
  • Lower cost per conversion in AdWords and other paid channels.
I didn't evaluate anyone else. I found Hotjar and it was exactly what I needed, and I've never looked back. From what I've heard from peers, Hotjar is one of the best.
Hotjar is well suited for anyone with a website that's seeking context to better optimize it. Hotjar is especially good for small businesses and start ups looking for a reasonable entry price, but not wanting to sacrifice features as they grow.

It's less well suited for those without the bandwidth to spend time analyzing the results. It's not a "set and forget" product. While it's efficient, it requires work.