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Great tool to track user behavior in your website
March 16, 2018

Great tool to track user behavior in your website

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

We use Hotjar both on our website and our web platform. I'm personally using it and find it very useful. Although there are some other alternatives in the market, I like what the team behind Hotjar has built and continues building. Session recordings and heat maps are the tools that I use the most, as they help me understand how our website visitors browse the website, how they navigate and what we can improve to increase the conversion rate. Also, we use funnels feature sometimes to track completion rates for some essential flows.
  • Hotjar does pretty good session recording which helps us understand how visitors browse our website
  • Heat maps feature is also very useful
  • Surveys are another feature that Hotjar has and we used to get some feedback from our users
  • Would be great to have the ability to add filtering to the funnel analysis
  • Support for native mobile apps would be a fantastic addition
  • It helped us notice some critical errors on our website and quickly fix them
  • Session recordings helped us understand how people navigate on our website, so we made some improvements that resulted in more signups
I also tried other similar tools like Zarget, but chose Hotjar, as it has better UX and is more stable. Also, its free version is quite good and can cover small startup needs.
Hotjar is great for tracking user behavior on your websites. It helps you actually see how people use your website and gives you insights on what can be improved and fixed, so more visitors convert into signups. It also helps to see where your visitors click on your website so you can understand which areas are more interesting for them. Maybe there is a button that no one clicks, but it's an important one, so you need to change the location or call-to-action or button color. These are the cases that Hotjar will definitely help.