An absolute hottie
June 11, 2018

An absolute hottie

James Egan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

Working with a FinTech, it is important to know what clients are doing when they arrive at our website. When a client arrives it is important to know where they are looking. For instance, are they looking at a call to the beauty of Hotjar that we can see the heatmaps and then look at repositioning the CTA?


  • Heatmaps, unbelievable, let us look at the movement of our visitors. Where are they, what do they do, where are our CTAs?
  • Visitor recordings. Also picking up OS and Device type on visitor recordings are absolutely amazing information.


  • I have mentioned this before with a lot of software. Put an FAQ that is not just a quick reference to your sales pitch
  • Hotjar is amazing. Settle down with the sales pitch. You are awesome. We will buy your product on our own
  • No Negative
  • There isn't a qualitative ROI. The amount of information that can give you relevant business information is unbelievable. You can see who, where, when and what. Perfect for your business decisions.
I like the fact that I have been able to explain how it works to juniors. There isn't a thing with Hotjar that is difficult to explain. The people who use it are also able to make decisions where content is concerned.
There is a hell of a lot of things that you can use Hotjar for. I use that funnel as an example to a lot of clients. But the form tool is the most powerful. Drop off points are so intuitive. I love the heatmaps, but again the form tool and funnel creation are the best things since sliced bread.


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