Love Hotjar to help us optimize our user experiences!
June 05, 2018
Love Hotjar to help us optimize our user experiences!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hotjar
Hotjar is used by our Product Management and Design/UX resources to deeply understand how our users interact with our product and specifically where in the onboarding process they are abandoning creating and funding their account. The team uses the information to optimize the user experience and to streamline onboarding. It is tremendously valuable in understanding where users get hung up without expensive focus groups.
- Hotjar does an amazing job of visually showing us how our users interact with our software. Their software creates videos showing how users navigate our app, complete forms, etc. The videos that they create are earmarked when key events happen (change pages, click back, etc.) so that we can hone in on key milestones in the user experience.
- It works seamlessly across PC web, mobile web, and mobile app.
- It tracks where the user's mouse is so that we can track how the user is processing each screen.
- They also provide heatmaps for key screens and highlight where the users are spending time on each page.
- For our needs, we really have no areas that could be improved. I imagine with very complex apps understanding the user flow and navigation could be tedious, but for most apps, it is a great solution.
- Hotjar is extremely valuable in understanding user flow through the experience, replacing the need to run focus groups. From an ROI perspective, it is high in helping us quickly improve designs based on hard user data rather than long internal debates and design sessions.
I haven't seen a solution that visualizes the user experience and interactions in the way that Hotjar does, creating a video of how each user progressed through our app. Mixpanel and Google Analytics are leaders in the space but we've found the visual elements of Hotjar to be extremely valuable in informing design decisions. In addition to visualization, being able to see where and how users are spending time on each page and where their mouse is tracking can help identify confusion in ways that the others cannot.