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To HubSpot, or Not To Hubspot. That is the question.
September 18, 2013

To HubSpot, or Not To Hubspot. That is the question.

Rob Rohena, DIR Incorporated | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Basic w/ extra for partners

Overall Satisfaction

  • Provides step by step recommendations.
  • Offers easy to read reporting
  • Lead capture forms that do not attract spam
  • Instant social sharing
  • Great webinars and support
  • Clunky content management system. Had to move our site to Wordpress and use the Hubspot plugin.
  • Workflows are not designed for a novice, must be more advanced therefore a lot of time required to use a product designed to save marketer time.
  • Lacks Revenue Performance Management (RPM) features like churn from sales funnel stage to stage. Can be done with CRM integration.
  • Identifying prospects deeper than Google Analytics.
  • Providing for instant social sharing of blog posts, so yes saving time here.
  • Automated nurturing of more cold-warm leads for future conversion.
We are partners of various solutions including Hubspot. For our future needs there is a more fitting product. That said, we have clients that use Hubspot and will gladly renew.
RECOMMENDATION

If a business has 5 or more employee's -- Hubspot is a great marketing automation software solutions. Have each member take responsibility for blogging and assign one person to each section of the dashboard. Combined with CRM it is one of the best closed-loop solutions you will find.

If Revenue-Performance Management is a part of your strategy, Hubspot is not the answer.

If you need help with Hubspot, please let me know!