HUBSPOT
Overall Satisfaction
Pros
- It is very easy to use, analytics are great, and it has some great 3rd party vendors and a marketplace.
Cons
- Limited design capabilities and templates. The framework is very simple and it's very easy to make a page or a form, but it's difficult to do anything more custom that goes beyond the HubSpot templated approach. For this reason, we host some sub-sites build in Bootstrap externally but it's difficult to integrate these sites with the main HubSpot site. SInce these sites are hosted externally, this also creates a problem for web analytics.
- Really only wants to track one blog.
- The big ROI is the efficiency it offers our team. It's very easy to build quick landing pages or registration forms that can all be tracked on the website. Posting content to the site could not be easier which certainly makes the team highly efficient. The other side of that coin is that, although very easy to use, the end result is not likely to wow customers. There is some trade-off between employee efficiency and cutting edge capabilities.
Product Usage
1 - It's me!
- We use the product to host our sites, create landing pages for forms and invites to special events, we blog and get analytics, as well as host our job board.
Evaluation and Selection
We were using a DotNetNuke package.
We looked a several other CMSs.
Implementation
- Vendor implemented
- Implemented in-house
We did the design and they converted it into Hubspot. I recently did a re-launch and had Market8's Eduardo do some work for us. He was great, very thorough.
Training
- Online training
Configuration
To match up with our colors and marketing plans.
Support
Not Sure - I think we did initially, but not now. No.
Usability
Reliability
Integration
- Maxhire.
- Bullhorn.
- Feedburner.
- Maybe. (Shhhhh!)
Vendor Relationship
Ask for more, and pay as little as possible.
Comments
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