HubSpot - Great product, exceptional company
Overall Satisfaction
Pros
- It enables our marketing department to effectively measure each of our channels and campaigns so we can tell what's driving leads/customers and what isn't.
- The user interface is very clean and easy-to-use. They are super-aggressive about adding new features and making existing ones better.
- The sales, support, development, and consulting teams are all fantastic. Of all the vendors I use, HubSpot is by far the best in terms of support and customer involvement and appreciation. They are passionate about building a great company.
- The software is reliable. Since HubSpot 3 was released, we've experienced 0 service interruptions.
Cons
- Integration between HubSpot and a CRM system (e.g., Salesforce, Dynamics, etc.) is critical for medium/large businesses. Getting the systems connected, for us, was very troublesome. We had to go through a 3rd party for the integration and it hasn't been smooth. I'm told the HubSpot-built Salesforce integration is terrific, but my company doesn't use Salesforce.
- There's a lot of great data in HubSpot--I'd love to see more reports.
- Better knowledge about which marketing efforts and channels are working.
- We're able to produce and deploy email marketing campaigns much faster.
- We're able to A/B test all our landing pages without writing code. Anyone in the company can do it.
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