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Great Platform for Both Users Young and Old
October 22, 2014

Great Platform for Both Users Young and Old

Kathleen Palmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Modules Used

  • Blog Creator, Landing Pages, HubSpot COS, Social Media, Analytics and Tracking

Overall Satisfaction with HubSpot

HubSpot is used by our Marketing Department for our leads funnel. My partner and I work with the system on a daily basis to bring in leads, post blogs and social media, along with managing the consistent content that we share with our readers and incoming prospects. We also marry this system with our Salesforce platform to track customers throughout their customer life cycle.
  • Landing Pages. HubSpot makes it super easy for people to create and manage landing pages without having to know detailed code.
  • Blogging. HubSpot makes blogging easy by tracking things like your SEO impact through how links, CTAs and keywords you use in your piece.
  • Social Media. HubSpot has a great social media platform, but it's very Twitter based. I think that they need to step up on their game in other areas like Facebook and make so that posting is an easier resource, similar to Hootsuite.
  • Uniting with Salesforce. Though the 2 systems do in fact work together, we have run into some issues when it comes to marking customers off that have been entered into our Salesforce database.
  • Faster Lead Conversions. With HubSpot's email workflow, we are able to keep in touch with customers who fill out forms on our pages and track how many touches it takes to convert them to customers
  • Tracking. With tracking we are able to see what our competitors are doing in the digital field and ensure that we are always ahead of the curve.
I've used InfusionSoft in the past and though I like the system, I think that HubSpot is much simpler and easy-to-use for the customer.
Through our results in SEO and ROI this year, we have decided to renew HubSpot. As it is the home of our website and a great deal of our digital footprint, we think having it is vital to the continued success of our company. Also, we attended HubSpot's INBOUND2014 conference this fall and truly saw that they are on the cutting edge of the marketing field and moving rapidly into the future.
For a marketing company, HubSpot is great. It offers an easy platform that can truly track customers and their lifecycle.