Updated June 16, 2015
Director of Business Development
Pones, Inc.Marketing and Advertising, 1-10 employees
Score 10 out of 10
Overall Satisfaction with HubSpot
We use HubSpot for all of our company's marketing, including website design, blog, monthly newsletter, emails, and social media. HubSpot works wonderfully to make all of these facets have one seamless look and message. We especially think the analytics are useful. Before, we were using several different sources to produce this content, and even more to analyze our efforts. Having everything in one place simplifies the process and makes more time to do other things.
- Web design. The interface is very intuitive and user friendly. HTML coding is not required, but it's there to use if you're familiar with it.
- There's a comprehensive checklist on blog posts, web pages, and emails. The Keywords Tool makes it easy to track up to 1000 search terms to see what people are actually searching for and how people are finding our website.
- Training. I have very little experience in website management. HubSpot has detailed tutorials, video walk throughs, and a set-up specialist to make sure I understand the product, feel comfortable using it, and I'm using it correctly.
- I was a little overwhelmed when we first signed up for HubSpot. There's so much to do, I wish there was a checklist of things most customers need to accomplish within the first month. There wasn't a lot to guide what we did first and how to prioritize set up tasks.
- There are a few terms that HubSpot uses that I was either not familiar with before, or I've used in a different way. For example, a CTA in HubSpot is a specific button for website visitors to click on, rather than a simple encouragement to tack action. I wish there was a glossary of HubSpot terminology to ease my way into using the product.
- More website views
- Increased employee efficiency
- More prospects filling out web forms so we can capture their email address and begin marketing to them more personally
GreenRope had a difficult user interface. It had an CRM which was appealing, but HubSpot has since added a CRM. InfusionSoft did not have any SEO added into the product. That was a huge part of our decision. We spoke with a business acquaintence who uses InfusionSoft, and she said she found InfusionSoft difficult to use. I liked that InfusionSoft has the ability to leave voicemails to several people at once (I think it was 50). I also liked that InfusionSoft had the ability to automate up to five actions for every action. So for example, if I add a contact to the CRM, I could set five things to happen, like send an email, send to the sales department, etc.
During our company's selection process, we looked at lead nurturing to generate more qualified leads, email automation to ease our daily workload, and SEO so more people could find our website. HubSpot is well suited for small companies who have one person filling many roles. It's great at allowing us to educate our prospects about what we do and how we do it in order to get more qualified leads, so that our sales people can spend their time with people who are ready to buy.
We've been using HubSpot for two months, and we're already seeing improvements and ROI. I only see our success increasing, which will make it easy to rationalize renewing. It was a little out of our price range when we signed up, but I'm very confident in how it will help us be successful, close more customers, increase our profits, and satisfy our customers.