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Make HubSpot Your First Stop For Digital Marketing
January 02, 2015

Make HubSpot Your First Stop For Digital Marketing

Nathan Miller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Modules Used

  • Marketing, Sales, Content, Social, Contacts, Reports

Overall Satisfaction with HubSpot

HubSpot is used every day for our company and almost 100% of our clients. We love having all the inbound marketing tools available to us in one location, and it just makes creating, launching, and managing digital campaigns so much easier. The landing and site pages we can build look better than so many of the sites we have built in the past, and we see incredible results when we apply everything that HubSpot offers to our clients. When new clients see how well it works to have the analytics, social, email, and SEO components of HubSpot all in one place, they wonder how they ever got by with disconnected solutions in the past. I think there are very few businesses that wouldn't benefit from having their online marketing centered around the powerful options that HubSpot contains. I can't imagine doing what we do for ourselves and everyone we work for without HubSpot.
  • HubSpot lets you build site pages and landing pages that will provide quality content, contextual marketing, and quality leads that will turn into sales.
  • Through the HubSpot social inbox, you can publish and monitor your social posts across all networks and set up feeds to help keep you in the know about the social conversation.
  • Not only do you get premium analytics about how many visitors you're getting to your site, but HubSpot shows you where they are coming from, how they got there, what they looked at, and sometimes who they are.
  • The one area that HubSpot isn't quite up to par for me is the email functionality. When compared to a solution like MailChimp, HubSpot just doesn't have the same design simplicity or robust features across the board.
  • I would love to see an improved CTA builder from HubSpot. We spend a lot of time on design for CTAs and it would be awesome to be able to create better ones straight out of the software.
  • I wish HubSpot would collaborate with iStockimage or Canva to help users find photos to use for content marketing and design headers and ads.
  • HubSpot has allowed us to produce better content that is in line with SEO best practices and do a better job of sharing it across social media.
  • HubSpot makes it extremely efficient for marketing managers to get a birds-eye view of all clients and then dive into specific data and situations to learn more.
  • The reporting that HubSpot provides gives us a great perspective of where things are going well and where they can improve for every client, and given us the data we can take to the client and show them what is exactly is going on day after day.
The HubSpot company itself provides such fantastic support for all its users. Time and time again we've come to them with a question, or a problem, or a glitch, and their team works with us to help get things figured out. They provide executive level support for our boss to help project what we will need in the future, and their training helps us get new employees up to speed and gives us the opportunity to improve our skills every day.
  • Email marketing
  • Lead nurturing
  • Lead scoring and grading
  • Landing pages
  • List segmentation
  • Social marketing
  • SEO
  • Blogging
  • Surveys
10,000 to 25,000
I find that HubSpot really excels in the B2B space rather than the B2C. Being able to help our clients get and close leads is easier when they are selling to a more specific niche of customer, rather than an open-ended eCommerce play. Being able to build specific personas for B2B and putting together premium content, CTAs, landing pages, and nurturing workflows to reach that persona is really amazing. HubSpot is not a miracle worker though, and if you don't have a solid business model and can't find people who are interested in what you are offering at all, the software isn't going to turn water into wine. Our biggest failures as an agency have come from clients having expectations that just were not realistic given their situation, and HubSpot despite all its tools, just isn't the end-all for every business.